Grow Bigger Ears in 10 Minutes
The essence of this blog is that listening is a specific skill that needs
to be developed for social networking. This article offers some tools to
enhance an organization's ability to listen.
Best Practices for Facebook Fan Pages
This article examines how fan pages on Facebook can be used to market an
Facebook Groups vs. Facebook Pages
This blog explains the difference between Facebook groups and fan pages,
similar ways for organizations to network on Facebook.
Fan Page Fundamentals
This blog covers some basics about using a Facebook fan page. It includes
links to other useful sources.
Facebook Best Practices for Nonprofit Organizations
This page also looks at Facebook fan pages but goes into more detail and explains
additional strategies organizations can use to build a presence on Facebook.
Why Should I Use Twitter? (Part 2)
This blog summarizes the answers provided by readers to the question "Why
Should I Use Twitter" (which was asked in part 1).
What the Heck Are We Doing on Twitter?
This blog provides an overview of why an organization would want to use Twitter
and some basic ideas of what an organization should consider when getting
audience is corporate readers.
Nonprofits That Tweet: Roundup of Lists, Resources, and
This blog provides connections to major nonprofits that use Twitter (e.g.,
Brooklyn Museum, Chronicle of Philanthropy). It includes links to these
How I Use Twitter / Microblogs
This blog provides additional links to organzations that use Twitter and
support nonprofits, as well as some tips on leveraging Twitter (or other
tools that use extremely short passages for connecting with others --
microblogs) to communicate with stakeholders.
Twitter for Cause Marketers
This blog provides some specific advice on strategies that can be used with
Five Things to Do on LinkedIn
A blog that describes some tips for basic networking that can be done via
Ten Ways to Use LinkedIn
A reprint of an older blog -- but still relevant -- about using Twitter,
by Guy Kawasaki, former chief evangelist at Apple.
10 YouTube Tips to Spice Up Your Video
This blog offers tips for designing, developing, and deploying videos for
YouTube has a channel specifically for nonprofits. This page explains the
program and how to join.